Heart of Africa
Coffee Series
Standout Coffee Features:
1. Unique - Hard to find, locally or nationwide
2. 84+ points - starting 4 points over specialty grade coffee (SCAA) making it an exceptional cup of coffee
3. Ethical - Paying farmers a premium over market
4. Sustainable - Stabilizing supply and educating farmers on better practices
FAIR TRADE VS ETHICAL SOURCING
A CRUEL DILEMMA
As we know the FAIRTRADE label has come to be known as a moral stance in the industry but the implementation has left gaps in certain regions of the world, especially Africa.
Most farmers in Africa are small, own less than a hectare and cannot afford to pay the licensing fees for the FAIRTRADE or ORGANIC labels even though buying their coffee is both FAIRTRADE and ORGANIC. That is where we step-in, to bring their story to the forefront, be their voice for change and champion a better future for them.
We are a family-owned business and have a strong appreciation of the work and stress of the farmers taking care of their families. That is why we make sure to take good care of the farmers so that they take good care of us by taking great care of the coffee.
Premiums are paid back to the co-operative directly for all sales made on our coffee.
PROVERBS
AUGUST 2020
"No matter how tall you become
The shoulder never passes the neck"
SEPTEMBER 2020
"Rain beats the leopards skin but it does not wash out the spots”